Dudley Metropolitan Borough Council was looking to transform the level of alcohol awareness among the population of Dudley, and also to support local business.

In a first for the public sector, the council partnered with PharmaLead and SwipeStation to launch a new campaign, ‘The Drink Shrink’ (www.thedrinkshrink.org).

The campaign focused on engaging residents to discover their ‘drink personality’ by assessing their alcohol consumption, and also gained insight for future health interventions. People could win rewards, such as smoothies, pedometers, gym passes and Asda vouchers, and were also entered into a prize draw for £100 of gift vouchers.

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    The Wedding of Becki & Simon
  • Swipe Station Promo
    Swipe Station Promo
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    The Wedding of Sally & Rob
  • The Wedding of Suzie & Huw
    The Wedding of Suzie & Huw
  • The Wedding of Laura & Jon
    The Wedding of Laura & Jon
  • Wedding Showreel
    Wedding Showreel
  • The Wedding of Rebecca & Geoff
    The Wedding of Rebecca & Geoff
  • The Wedding of Pip and Amy
    The Wedding of Pip and Amy
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    Shipham Pre-School
  • The Wedding of Scott & Pati
    The Wedding of Scott & Pati
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    Odeon & Pepsi Max
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    Beat the Queues – Saracens
  • Stuart Leaney sets Guinness World Record for 50km on a treadmill
    Stuart Leaney sets Guinness World Record for 50km on a treadmill
  • The Drink Shrink
    The Drink Shrink
  • The wedding of Beverley & Simon
    The wedding of Beverley & Simon
  • Spring Chick Touch Tournament
    Spring Chick Touch Tournament
  • Gore Running Wear
    Gore Running Wear
  • Swipe Station at Butlins
    Swipe Station at Butlins
  • The Wedding of Laura & Ross
    The Wedding of Laura & Ross
  • The Notting Hill Nursery Fete
    The Notting Hill Nursery Fete

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